Chocolates Jumbo, la marca líder en golosinas de chocolate en Colombia, ha anunciado una alianza sorprendente con el reconocido artista J Balvin para el lanzamiento de una edición limitada inspirada en su álbum ‘Rayo’. Este disco, que rinde homenaje al auto que acompañó a J Balvin en sus inicios, se convierte en el eje de una campaña que busca conectar con las audiencias más jóvenes a través de una experiencia única.
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Con más de 55 años de historia, Jumbo se ha destacado por reinventar el consumo de chocolate, ofreciendo productos que van más allá de ser un simple dulce, transformándolos en experiencias poderosas. Este lanzamiento reafirma su liderazgo en la categoría de golosinas de chocolate, donde mantiene más del 40% de participación en el mercado, con un impresionante consumo anual de 180 millones de unidades de su icónica chocolatina ‘Jumbo Maní’.
Una edición limitada con un mensaje poderoso
La colaboración entre Jumbo y J Balvin no solo celebra la música y el talento del artista, sino que también promueve un mensaje de empoderamiento para los jóvenes: creétela. Esta edición limitada invita a los consumidores a conectarse con su poder interior y a superar los límites personales. Mónica Giraldo, Directora de Mercadeo para Colombia comentó lo siguiente:
“Con Jumbo, creemos que el chocolate es mucho más que un simple dulce, es una invitación a vivir la vida sin límites”.
Cada bocado de esta chocolatina es una dosis de energía para inspirar a los jóvenes a seguir adelante, derribar barreras y lograr sus sueños. La meta de esta edición especial es vender 2 millones de unidades, continuando con el legado de Jumbo de superar las expectativas del mercado y conectar profundamente con las nuevas generaciones.
Un regalo inolvidable para J Balvin y Colombia
La innovación de Jumbo no se detuvo en el diseño de la chocolatina. En un movimiento audaz, la marca inició una búsqueda para encontrar el auto original ‘Rayo’, el mismo que acompañó a J Balvin en sus primeros pasos hacia la fama. Con la ayuda de algunos cómplices, Jumbo logró localizar el vehículo perdido y se lo entregó al artista en una emotiva sorpresa durante la alborada navideña en Medellín.
Junto al auto, J Balvin también recibió la primera chocolatina de esta edición especial, marcando el inicio de una conversación mediática que capturó la atención de las redes sociales y generó un gran impacto entre sus seguidores. Este gesto simbólico refuerza el compromiso de Jumbo de ir más allá y conectar emocionalmente con los colombianos.
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Un llamado a vivir sin límites La colaboración entre Jumbo y J Balvin es más que un producto, es una declaración de actitud. Con su mensaje de audacia y energía, esta alianza inspira a los consumidores a desafiar los límites y a disfrutar de cada momento con intensidad. ¡Muerde una Jumbo y créetela!
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